highlights -云顶集团3118acm

the living room is the heart of everyday life at home. a lot of different things happen here, so naturally it should be the most flexible, multifunctional room in the home.

so says ikea in their new take on the living room - make room for life.

and where better to unveil it than the 2017 milan furniture fair?

there, in a 3500 m2 event and exhibition, the “ikea festival – let’s make room for life” invited visitors to an energetic mix of workshops, installations, interviews, music, live prototyping, food and happenings.

a glance at the ikea ps 2017 collection – designed by 17 designers from around the world.

musicians performing at the ikea festival at the milan furniture fair 2017.

collections and co-creation

new and ongoing collaborations, plus several new sofa collections created, were presented at the show. one of the sofas, or “living platform” as tom dixon and the 75 co-creating design students call it, is amazingly adaptable.

delaktig chaise lounge with armrest.

tapping students’ creativity

the competition ‘democratic design challenge’ invited students to create space-saving products for the ikea range. the participants pitched their ideas and small-scale prototypes to a jury during the exhibition, and the winners were announced shortly after - a bookcase with elastic rope instead of traditional shelves, and a modular wall-mounted storage system for small apartments, were announced winners. the creators were invited to make full-scale prototypes of their designs together with ikea product developers.

the winners of the “democratic design challenge”.

the ikea festival was a huge success, and based on concept, use of technology, storytelling, engagement and innovative formats, it was nominated as one of the best 40 exhibitions at the milan furniture fair.

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